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Is Your Website Ready for the Mobile Web?

As the use of cell phones and smart phones expands, so do the number of options for consumers to discover and interact with brands. From web browsing to email to social networking and even shopping,...

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Mobile SEO: It’s About The Value, Not The Viral

Take a deep breath if you feel one step behind in terms of mobile Search Engine Optimization (SEO).  If the crowd size for the session Getting Mobilized! Mobile Marketing Strategies at SES San...

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Essential Mobile Marketing Resources

If you’ve read predictions about the future of Online Marketing over the past 3-4 years, you’ll undoubtedly find “mobile” mentioned in each one. For example: Mobile ecommerce is predicted to increase...

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Will QR Codes Gain Mass Adoption?

QR Code on Moscone Center San Francisco during SES 2010 QR codes are getting quite a bit of buzz lately and as a self-professed marketing nerd, I find them to be a clever way to connect mobile...

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SES Toronto: Smart Mobile Marketing

The “Smart Mobile Marketing” session was a panel discussion, moderated by TopRank CEO Lee Odden. To begin the discussion, Lee opened with a question for the room of 80+, “How many people in the room...

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Quick Guide to Smartphone & Mobile SEO

Need to learn more about smartphone and mobile SEO best practices? Let’s start with a few statistics: According to an infographic from Microsoft Tag, 51% of smartphone users are more likely to buy from...

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3 Internet Marketing Trends You Don’t Want to Miss

The web is flush with change and innovation. Gone are the days of linear information flow and incremental growth. Content flows in every direction through a variety of platforms, formats and devices....

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#MIMASummit: Avinash Kaushik Keynote on Improving Engagement Through Innovation

Photo from our interview with Avinash at SES Hong Kong The morning keynote speaker for the 2011 MIMA Summit was none other than Avinash Kaushik co-Founder of Market Motive Inc and the Digital Marketing...

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5 Tips for Content Marketers on Google Places Optimization

Local and mobile search is being used more frequently by customers on their smart phones and other devices now more than ever.  As local search becomes more and more prevalent, marketers must ask...

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Top Online Marketing Books for 2012

The New Year will soon be here and we are looking forward to continuing to learn from some of the top marketing minds on the web about the strategies and tactics that will shape  online marketing...

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The Key to Social Media Success is Understanding Your Audience

What are customers saying about your brand? I recently attended a great presentation by Taylor Pratt (@taylorpratt) of Raven Tools at OMS in San Diego.  He focused on the importance of using content...

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Is Your Local Optimization Landing You New Customers or Leaving Them...

This afternoon I attended the panel presentation titled ” Local Myth Busters – Local Optimization Facts Proven or Debunked” which featured four very knowledgable panelists who provided a great mix of...

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A No B.S. Guide to Mobile with Jason Falls – #BWENY

As a disclaimer before his session Jason Falls (@jasonfalls) admitted that there were probably 5-10 more qualified individuals in the room for the presentation.   But he was the one chosen for the job!...

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Mobile Web Analytics Apps – Measure Web Stats on the Go – Google Analytics &...

Staying up to date with your website’s analytics can seem like a full-time job. If you use Google Analytics, this past summer you were forced to adopt the newest version. Google Analytics version 5...

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Mobile Marketing Tips from Google, ESPN & Medialets: Connect with Your...

The afternoon of Day One at SES New York featured a high-level mobile marketing panel  hosted byDana Todd, SVP of Global Marketing at Performics.  Michael Bayle, Senior VP and General Manager at ESPN...

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Maximizing Usability & Findability Among Multiscreen Users #SESCHI

Remember the days of just watching TV? Or just working on your computer? How about finding what you needed from one source—like a book, phonebook, or one website? Those days are over. Completely....

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Targeting Your Mobile Audience with Aggregate Data #SESCHI

Over a billion smartphones enter the market every year. They’re everywhere, and users are finding new ways to leverage them every day. Mine is rarely more than 3 feet away from me, and I use it for...

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10 Mobile Apps, No Make That 49, That Make Our Day

Recently Verizon Wireless asked me to share some of my favorite mobile apps. I sent them a list and 6 of them made the post. But it got me thinking: what mobile apps do other marketing and...

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4 Essential Tips for Content Marketers to Survive Mobilegeddon, Google’s...

Internet users are spending more time than ever on their smartphones, which means Content Marketers must adjust their strategies to create a better user experience for those drawn to the small screen....

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Live Streaming Showdown: Meerkat Versus Periscope

Live streaming video services have finally hit the mainstream market, and are beginning to pick up steam. Many might compare their use to Dave Egger’s 2013 novel, “The Circle,” which explores the...

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